All Grown Up

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Monthly Archives: July 2010

Great new banking idea.

Really interesting banking idea…I would definitely consider this: @Mashable


Here we go: @Wildfire releases yet another fantastic product

Here we go: @Wildfire releases yet another fantastic product making social media easier for companies to utilize

100% EPIC Literal Harry Potter and the Deathly Hallows trailer

100% EPIC Literal Harry Potter and the Deathly Hallows Trailer Parody:

Newest Old Spice commercial…it’s Mustache-stic


Union College: #1 party school by salary potential

Union College: 2200 students pulling their weight

Union College students, be proud. Union College administration, put in some new rules to stop such a travesty (joking). A friend just linked me to an article showing the Top 10 party schools organized by salary potential and Union College holds the top spot, but barely. This is a great follow-up to the last Top Party Schools list compiled by The Princeton Review.  Union “earned” the #13 spot on that list, and this might even be more of an honor for the Union Community. Keep in mind, in response to the party school ranking, the administration wholeheartedly expressed its displeasure with that ranking, but this might help quell their fears. This list shows that Union students, while partying hard, are also working hard.

The work hard, play hard mentality is strong at Union and any student who attend the college can attest to this. At least the play hard mentality is no longer the sole focus of external media sources. Congrats Union!

Hey Hey, got my post on the Engauge blog!!

Hey Hey, got my (very revised and MUCH cooler) post up on the @Engauge blog…is it official now?

Absolutely hilarious remix of the Old Spice campaign

Absolutely hilarious remix of @Oldspice youtube campaign:

Fantasy Football is finally picking up again!!

Fantasy Football is finally picking up again!! In the spirit of the gambler’s “sport” let’s watch Adrian Peterson punish Willy Gay:

200 Views! Thank you readers. Keep check

200 Views! Thank you readers. Keep checking back in because more is sure to come!

QR codes: The 2-D bar code (r)evolution?

A couple of months ago I was fortunate enough to get my hands on my very own HTC Incredible. This is by no means a review of the phone, but I will say that it has completely lived up to its name…and then some. It is also my first smartphone experience where I have all the access I want: Internet, Android apps, email notifications popping up at 3am, and everything else that’s good and bad about smartphones. My new favorite toy, well function, is the bar code scanner. I recently saw an article on Mashable about creative social media friendly business cards that featured one card that I became obsessed with; number 8 on the page.

Note: If you don’t get what a QR code is I would check this out for more detail.

If you are involved in social media or marketing at all, you realize the potential for these little black and white squares. I personally followed the business card idea, and integrated a QR code link on all of my emails; scan the code and you’ll get my contact info as well as my LinkedIn profile and Twitter page links. I think it’s just the beginning of this as well. Sites like Stickybits are utilizing these bar codes in a way that allow you to have several documents including a resume, cover letter, and portfolio all in a small bar code.

Note #2: Download Stickybits for Android here, or for iPhone click here. After doing that scan this bar code:

Do you agree? (Hint: scan it)

The potential for these codes goes beyond just what can be contained within them. Users scanning these bar coded are actively engaged and will pay attention to what they are viewing. This puts these codes ahead of television commercials, online advertisements, and print advertisements. Imagine walking down the street and seeing a big QR code with a very intriguing tagline underneath. Scanning the code takes three seconds and the information you may be missing out on is something you can’t resist. You scan the code, find a store special or sale. This type of situation won’t be uncommon, or nonexistent for long. Advertisers have been looking for ways to get consumers engaged and attentive since the invention of DVR and pop-up blockers, and here it is.

Another example, something that I discussed recently with a couple of people: You go to a grocery store/supermarket and are looking for a nutritional bar. Scan the bar code on the shelf, not the product box but the one on the actual shelf, and you are immediately given customer reviews and nutritional information that you can compare to other bars (stuff that’s been done before), but then you are able to see pictures of celebrities eating the bar (automatic celebrity endorsements that are free…what now?) as well as any other documents or pictures one decides to attach to that bar code. Does this not seem like something consumers would love to have?

If you aren’t buying into the bar code craze give it a try, then let us know what you think in the comments.

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