All Grown Up

Just another WordPress.com site

Category Archives: Klout

Klout’s New Topic Pages

Klout, the most popular online influence measurement tool, has finally released their long awaited topic pages to the enjoyment of, well, me. I love Klout. But I haven’t talked to anyone else about the new feature yet so for now it’s just me being happy.

For awhile users on Klout have been able to award +K’s to their connections who are influential in certain topics or categories. For example, I’ve been +K’d in categories like Social Media, Facebook, Beer, Burritos, Chipotle (typical 23 year old Community Manager things). This feature didn’t do too much other than allow people to say that others are influential about things. If it increased one’s chances at earning Klout Perks then it wasn’t advertised as such (from what I have seen), but would have been a fantastic incentive to help increase engagement on the site. But until today there wasn’t much you could do with those topics.

Now Klout has finally rolled out their topic pages that promise to make these topics a little more interesting within the site. Topic pages allows users to see the Top Influencers, Top +K Recipients, and influential buzz about specific topics. In the image above you can see the three sections of topic pages on the left side of the page.

What does this mean for users? Users who are influential about a topic tend to talk A LOT about a topic. Now all that chatter is resulting in visibility for the user. You can see that I am the second person listed in the Top +K Recipients section for Chipotle (something I am way too proud of myself for). Now, anybody who views the topic page for Chipotle sees me. While I am relatively insignificant in the only world right now (just you wait) I can only imagine that if I was a company or bigger online presence this would help increase both my reach and number of connections. If I go onto the page for a topic I am passionate about (social media or beer, for example) and I see people or companies rated as the Top Influencers or Top +K Recipients, I will probably follow them on Twitter, or at least do some research on who they are. This is a big deal.

The “Best Content” section displays some of the recent influential buzz on a specific topic. For now it appears to be only tweets, but there is no distinction so I may be wrong. This content shows what people are saying about a topic, and who it has influenced. How the content is chosen is ambiguous at best right now. On the Klout Blog they do give us this: “we curate topical content based on the engaging influencers, and their interaction with the topical content.” Not the most precise explanation, but their algorithms and formulas have always been a tight secret.

Klout also says that these pages will eventually have information on trends and related content, as well as some form of analytics. All of these changes are great in my opinion. If I was a company or leader in a product category, I would utilize everything Klout has to offer to really reward the people who love what I do. If those people happen to be great influencers then even better. Hopefully brands start embracing the influence “factor” and understanding what it can bring to the table.

Advertisements

My Klout Score Is 54, But My Clout Score Is Much Less

In the last 30 days my Klout score has increased 11 points (from a decent 43 to a much more respectable 54), and will probably go up another 2 or 3 before leveling out. I’m slightly ashamed to admit how pumped I am about this. First of all, I have no idea how the Klout score is really calculated, except that one’s Twitter, Facebook, and Linkedin activity all play a part. There’s lots more to it, like the influence of those interacting with you, the influence of your followers, etc. In the end, for me it’s just a number that I can compare to similar people in the social media industry that can provide some bragging rights.

Recently my dad wrote a blog post titled “I Liked it Better When “Clout” Came with Age and Wisdom.” Even though, in his words, I am “faster and smarter, with better memory and language skills,” (thanks Dad!) he has experience and wisdom on his side. Now, because of Klout, I’m apparently more influential than him in social media, to an extreme degree.

Which one am I?

While his post brings up a good point, basically asking why Klout matters when it’s clout that is the real measure of influence, it isn’t asking the right question. I am growing up right in the middle of the social media generation. I work as a Community Manager and deal with social media on a daily basis. So of course I am going to have more influence in the social space…right now. In reality, this is completely irrelevant. My Klout score will probably always blow my father’s out of the water, unless he really does start tweeting and posting more on social channels (once I show him the ropes, of course). If he starts being very active on Twitter, Facebook, and Linkedin…well, I’m screwed. The question he should be asking is: “I know I’ve got clout, so how do I translate that into a Klout score that will match my real world experience to my online image?”

In the end, clout will always win. It effects Klout scores whether it’s obvious or not. My dad’s blog gets comments from CEOs of some of the largest independent ad agencies across the globe, he has people asking him from countries like China and Brazil questions like “You haven’t posted anything since May 28th, it’s been two weeks. When is your next post going up?” I’m lucky if I get two comments from readers on one of my posts, and that includes spambots. My dad’s experience and knowledge gained from that experience is more valuable to anyone, and everyone, than what I can give them. Sure, I can spout statistics about Twitter and Facebook like it’s my job (because it IS my job), but in the end I can run campaigns for companies on Facebook while my dad is capable of starting companies that will run those campaigns on Facebook. Clout is not something you have 13 months after graduating college, it takes a lifetime to get that. While I have learned an immeasurable amount about the advertising industry and social media in the last 9 months, I have a long way to go if I want to compete with my dad’s clout score. For now I’ll have to relish having more Klout than him, until he learns how to earn that too.

Facebook Adds Klout, Hands Brands Some Serious Marketing Firepower

Facebook’s newest addition to its repertoire of ways for brands to connect to consumers on their site involves a little website called Klout. For those who don’t know:

“Klout isn’t about figuring out who is on the “A-list.” We believe that every person who creates content has influence. Our mission is to help every individual understand and leverage their influence.”

Klout ranks your activity online (right now on Facebook, Twitter, and  LinkedIn) and awards a score based on said activity. It’s a clever concept that has become a measuring stick for those who rely on social for their careers to measure how they are performing.

The Facebook integration of Klout opens some new doors for brands to have some fun with their pages, and award consumers content dependent on their Klout scores; the higher the Klout score, the better/more content, deals, and/or offers one, presumably, receives.

The new system is a product of the geniuses at involver, and it is one doozy of a way for brands to encourage their fans to start being more active in social media. The process is fairly simple, as shown here via the Audi USA Facebook page:

Step 1: Get your Klout score by authorizing your account.

 

Step 2: View your score and see what you’ve gained access to.

 

Step 3: Reap the rewards of being socially awesome!

 

The key takeaway from brands on Facebook: You now have a direct way to reward the greatest influencers on the internet. Paid versions of the program allow customization to reward different levels of Klout scores different prizes. Give the low-cost coupons and deals to those with a decent Klout score, then reward those with massive influence with incredible prizes and experiences. If I am unexpectedly given an awesome experience or prize from a brand that I like I am going to blog about it, post pictures, tell all of my friends (both online and offline), and make a huge deal out of it. If I am a celebrity or public figure that has a lot of influence, what kind of effect do you think this can have for your brand?

As you can see in the screenshot above, I have a Klout score of 44…nothing to cry home about, but I did get a cool wallpaper out of it. For those of you with more Klout, try out the Audi USA thing and post what you were given in the comments! What do you think of the Klout integration, is it a great new marketing platform, or just another crazy integration?